Keyword Research
Keyword Research Services
You can write the best page in your industry and still get no visitors if nobody searches the words on it.
Our keyword research services find the exact terms your buyers type into Google. We check how many people search them and how hard they are to rank for, then match each keyword to the right page. You get a plan your writer, developer or ads team can use the same day.
1,000+ projects deliveredSEO, local and PPC keywordsClients around the world
What you get
What's in your SEO keyword research report
Every project is built around your site and your goals. Whether you need one page or a whole site plan, our SEO keyword research services give you the same thing: keywords you can actually win, and a clear place to use each one.
A typical project includes:
- A keyword list with search volume, difficulty, intent and cost per click
- Keyword mapping: one main keyword and a few supporting ones for every page
- Local keywords by city, region or country
- Keywords your competitors rank for that you’re missing
- Question keywords, ready to use as FAQs and blog topics
- Grouped keywords for Google Ads campaigns
It all comes in a clean spreadsheet, your SEO keyword research report, with a short summary of what to do first.
Organic keyword research for SEO and keyword research for Google Ads use the same data but different logic. SEO pages need a main keyword plus long tail keyword research for depth. Ads need tight groups with buying intent, so you don’t pay for clicks that never convert. Tell us which you need, or both. We also handle ecommerce keyword research for product and category pages.
Local SEO
Local keyword research for businesses that sell in specific places
If your customers are in one city, a few regions or several countries, generic keywords won’t help much.
Local SEO keyword research shows how people in each area search for what you sell, including “near me” and city-plus-service searches. That’s what keyword research for local SEO is for: getting found by the buyers who can actually reach you.
Your local keyword plan covers:
- Keywords for every city or region you serve
- “Near me” and city-plus-service searches
- Separate keyword lists for each country you sell in
- Location pages matched to their own keywords
International keyword research works the same way. For a luggage brand, we researched how buyers search in the UK and in Germany separately, because the same product is searched differently in each market.
Competitors
Competitor keyword research: see what's already working
Your competitors have already tested which keywords bring them traffic. Competitor keyword research shows you what they rank for, where they’re weak and which searches nobody owns yet.
That’s where keyword research and competitor analysis work best together: you skip the guesswork and go after the gaps.
Your keyword competitor analysis shows:
- The keywords your top competitors rank for
- The pages that bring them the most traffic
- Keywords they’re missing that you can win
- Where you already beat them
For the same luggage brand, we used paid keyword research tools to compare rivals’ search visibility, products and prices in both countries, in four days. Need the full picture of your rivals? See our competitor research services.
AI + people
AI keyword research, checked by people
AI tools can suggest hundreds of keywords in seconds. On its own, though, AI keyword research often invents search terms, mixes up intent or misses how real buyers talk. So we use AI for speed and our researchers for judgement.
01
AI helps us expand your seed keywords and group them quickly
02
Our researchers check every keyword against real search data
03
You get keywords people actually search, with the intent checked
That’s how our AI SEO keyword research stays fast and still makes sense for your business.
Who it's for
Who uses our keyword research
Anyone who wants pages and ads that the right people actually find.
Small businesses
Keyword research for small business owners who need a few pages to start bringing in calls.
Local service businesses
Getting found in the cities and areas they serve.
Ecommerce stores
Product and category keywords that match how shoppers search.
B2B companies
Keywords that bring buyers, not just readers.
Agencies
Research support for their SEO and content clients.
Course and content creators
Topics and searches for new courses, guides and blogs.
A real example
An online learning centre in London wanted to plan new courses. We combined keyword research with a review of competitor courses, buyer personas and market gaps, and delivered the full report with recommendations in five days.
How it works
How we do keyword research that leads to rankings
Four steps, from your business to a keyword plan your team can use.
01
We learn your business
What you sell, who buys it and which pages you have or plan to build.
02
We pull the data
Paid keyword research tools, Google Search Console (if you share access) and Google’s own search suggestions.
03
We filter hard
We remove keywords with the wrong intent, ones you can’t realistically win and anything your buyers wouldn’t search.
04
We map and hand over
Each keyword gets a page and a role, so your pages don’t compete with each other.
Why CLG
Why work with our keyword research agency
Plenty of tools can export a list of keywords. As a keyword research company that also runs lead generation, we care about something else: which keywords bring you buyers.
Keywords tied to leads
We also run B2B lead generation and market research, so we pick keywords that bring buyers, not just traffic.
Real researchers
Every list is reviewed by a person, not dumped straight from a tool.
Sized to your project
A one-page job needs far fewer hours than a full site plan, so you only pay for what you need.
Any market
From the US and UK to Germany, Canada and the UAE.
1,000+ projects
Delivered for clients around the world.
Good SEO keyword research takes days, not months, and it decides whether everything you build after it gets found.
Good work, missed deadline but was close to it and the work was good enough for it to not matter. Will use again.
Mark T., Marketing Director, Fusion Dynamics
Pricing
Keyword research packages and pricing
Pick the depth that fits your site. Every plan has a one-time price, and every list is built and checked by a person on our team, not pulled straight from a tool.
Starter
Best for: one service, niche or location
What you get
- A keyword list with search volume, difficulty, intent and cost per click
- Your main keyword and supporting keywords picked out for you
- Notes on what people want when they search your top terms
- Basic local keyword research: city or country terms
- A quick look at keywords your competitors rank for and you don't
- A clean spreadsheet with a short action summary
Extras
- A starter map of which keyword goes on which page
- Notes your writer can use straight away
- A short list of next steps
Growth
Best for: a growing site, a campaign or a content plan
What you get
- Everything in Starter
- Full keyword mapping for your priority pages
- Keyword groups for your cities, regions and countries
- Question and long tail keyword research, grouped by topic
- Competitor keyword research: terms your rivals rank for that your site is missing
- Keywords grouped by buying intent, for SEO and Google Ads
Extras
- Starter content briefs for your first pages
- Internal link ideas
- A call with our team to walk you through the plan
Complete
Best for: SEO, Google Ads or ecommerce growth across many pages
What you get
- Everything in Growth
- A much bigger keyword set, grouped into clusters
- A page plan that stops your own pages competing for the same keyword
- Gaps in your competitors' content and search results that you can take
- Keywords mapped to product, service or location pages, with ecommerce keyword research included
- A 90-day plan of what to work on first
Extras
- Topics and keywords ready for your content calendar
- An ad group structure for Google Ads
- A keyword dashboard you can keep using
Not sure which plan fits? Tell us about your site and your market, and we'll suggest the right one.
Ask us which plan fits →One-time prices. Before we start, we confirm the number of keywords, the markets covered and the delivery time with you. Search engines decide rankings, so we don't promise rankings or traffic.
Get started
Get your keyword plan
Tell us what you sell and where. We’ll come back with a scope and a quote for your SEO keyword research service.
FAQ
Keyword research FAQs
Still have a question? Book a free strategy call and we’ll walk you through it.
What is keyword research?
Keyword research means finding the words and phrases your buyers type into search engines, then checking how many people search them and how hard they are to rank for. And what is keyword research in SEO? It’s the step that decides which searches each page on your site should target.
Why is keyword research important?
It tells you what your buyers actually search, so you build pages people can find. That’s why keyword research is important: without it, you’re guessing, and guesses rarely rank.
How to do keyword research for SEO?
Start with what you sell and who buys it. List your seed terms, expand them with a keyword tool, then check volume, difficulty and intent for each one. Keep the ones you can realistically win and give each one its own page. That’s how to perform keyword research that leads to rankings, and it’s exactly how to do keyword research for any site.
How to do local keyword research?
Add the places you serve to your core keywords: cities, regions and “near me” searches. Check which versions people actually search in each area, then give every location its own page and keywords.
What to do after keyword research?
Assign each keyword to one page, then write or update those pages, starting with the keywords most likely to bring buyers. Track rankings every month and adjust.
What's the difference between SEO and keyword research?
Keyword research is one step inside SEO. It decides which searches to target. SEO is everything that follows: writing the pages, fixing the site and earning links.
How does keyword research help lead generation?
It brings visitors who are already looking for what you sell. People searching for a service are far more likely to fill in your form than people who landed by accident.