Market Research
Market Research Services
Every big business decision is a bet. Enter a new country, launch a product or chase a new segment, and you’re betting money on what you think the market wants.
Our market research services take the guessing out of that bet. We find out who’s buying, who you’re up against and how big the opportunity really is. Then we hand you a clear report your team can act on. It’s B2B market research without the big-agency price tag or the months of waiting.
1,000+ projects deliveredFocused reports in daysClients around the world
What you get
What a market research project covers
Every project starts with your question, not a template. Tell us the decision you’re facing, and we build the research around it.
A typical project can include:
- Market sizing and demand for your product or service
- Target market research: buyer segments, decision-makers and their main pain points
- Competitor mapping: who they are, how they price and how they position
- SWOT analysis for your company or offer
- Regulations and market-entry rules for a new country
- A list of prospect companies and decision-makers you could approach first
You get a written report with a short summary up front, plus spreadsheets, slides or maps when the data calls for them.
Need brand market research to see how buyers see you, or full service market research from first question to final report? Our market analysis services cover both. Most of the work is online market research: industry reports, trade and government data, company websites and reviews. That’s what keeps our market research solutions fast.
Industries
B2B market research where the data is hard to find
We cover a lot of ground, but our strongest work is in markets where good B2B data is hard to come by.
Healthcare and pharma
Healthcare market research is some of our most common work. We’ve helped pharma companies working with real-world data, run a feasibility study for a new mental health clinic and reviewed psychology products for accuracy. If you’re comparing healthcare market research companies, we handle medical market research and pharma market research too.
Industrial and construction
Fiber-to-the-home builders in the US, mines and energy sites in Australia, pump suppliers in Canada. Many industrial market research companies only sell big reports. We answer your exact question.
Technology
Technology market research, from an EdTech market entry study to mapping the top 100 voices in IT and cybersecurity.
International
International market research across Canada, Australia, Mexico, Argentina, Romania and the UAE. Global market research doesn’t have to come with a global budget.
A real example
A company launching fiber engineering services in the US needed to know who would buy from them. Here’s what we did:
AI + people
AI market research, checked by people
AI has changed how fast research can move. We use it to scan reports, pull company data and spot patterns in hours instead of days. But AI powered market research on its own can be confidently wrong, so a researcher checks every number and source before it goes in your report.
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AI market analysis helps us sort large amounts of industry data quickly
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Our researchers check every figure against the original source
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You get a report that says what’s certain, what’s estimated and what it means for you
Fast where speed helps, careful where accuracy matters. That’s how we keep research quick without cutting corners.
Who we help
Research for startups, small businesses and B2B teams
You don’t need a big research department to make smart decisions. Our clients range from founders testing an idea to B2B companies planning their next market.
Startups
Market research for startups usually starts with one question: is there a real market for this? We help you find out before you spend the money, and the findings drop straight into your pitch deck or business plan.
Small businesses
Market research for small business owners has to be focused and affordable. Small business market research with us means one clear question, one clear answer and no wasted hours.
B2B teams
Sales and marketing teams use us for outsourced market research when they need answers faster than their in-house team can deliver them. Think of it as industry research services on demand.
You talk to the researcher, not a sales rep
The people doing the work are the people you speak with, so it feels like working with a market research consultant, not buying a report. Research and advice come from the same small team: real market research and consultancy, without the agency layers.
How it works
How to conduct market research that answers your question
Four steps, from your question to a report you can act on.
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We agree on the question
“Should we enter Canada?” needs different research from “Who should we sell to first?” We pin down the decision first.
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We dig
Most projects are desk research: industry reports, government and trade data, company websites, directories, reviews and online communities. Need a short survey? We’ll scope it with you.
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We make sense of it
Raw links aren’t research. We organize what we find, flag what’s uncertain and tell you what it means for your business. This is where our market research consulting earns its keep.
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We hand it over
You get a report built to answer your question, not a pile of statistics.
Why CLG
Why choose a smaller B2B market research company
The biggest market research firms build huge syndicated reports. You don’t always need one. You need answers to your question, in your market, in days rather than months. That’s where a focused B2B market research agency fits.
Answers in days, not months
Focused projects often take three to five working days, and larger multi-country studies get a timeline up front.
Priced for small budgets
Research is priced by the hours it needs, so a focused question doesn’t cost like a full study.
Gaps flagged, not hidden
Desk data can be thin in niche industries. We always mark gaps and assumptions, so you know how much weight each finding can carry.
Research that turns into sales
Because we also do B2B lead generation, we can hand you the companies to go after once the research shows where the opportunity is.
1,000+ projects
Delivered for clients around the world.
Clear answers, not bigger reports.
The best market research companies aren’t always the biggest. They answer your question clearly, and that’s what we aim for.
Sidney Slover, founder of Learn It Live, says our team has “consistently delivered high-quality research on time.”
Pricing
Market research packages and pricing
Wondering about market research cost? Pick the depth your decision needs. Every plan has a one-time price and is researched by our team, with sources you can check.
Starter
Best for: one focused business question
What you get
- A snapshot of market size and demand, a quick market sizing
- An overview of your target buyer groups
- A map of your main competitors
- Their visible prices and how they position themselves
- A focused SWOT analysis
- A written summary you can decide from
Extras
- Notes on every source and assumption
- A checklist of your research questions
- Our recommended next step
Growth
Best for: startups, small businesses or a new market segment
What you get
- Everything in Starter
- Buyer pains, and who makes the buying decision
- Competitor pricing and positioning compared
- Market-entry notes, including rules or permits to check with an adviser
- Research from industry, trade and public sources
- Opportunities and risks you can act on
Extras
- A shortlist of prospect companies
- An outline for your summary slides
- A call with our team to walk you through the findings
Complete
Best for: B2B market research, several countries or several segments
What you get
- Everything in Growth
- International market research: countries or segments compared side by side
- Demand, category and opportunity sizing
- Gaps in competitors, channels and the market
- AI-assisted research, checked against the original sources
- A 90-day plan to put the findings to work
Extras
- A matrix of decision scenarios
- A plan to turn the findings into a lead list
- A strategy workshop with our team
Not sure which plan fits? Tell us your market and decision, and we'll match the research.
Ask us which plan fits →One-time prices. Before we start, we confirm the market, the locations and the delivery time with you. Our research guides your decisions; we can't promise a specific market result.
Get started
Need a custom market research quote?
Your market research cost depends on the scope. One segment in one country costs far less than a whole industry, and you get a quote before any work starts. Cheap market research doesn’t have to mean thin research. It just means a focused question.
FAQ
Market research FAQs
Still have a question? Book a free strategy call and we’ll walk you through it.
What is market research?
The simplest market research definition: finding out who your buyers are, what they need, who you’re up against and how big the opportunity is, before you put money behind a decision.
What are the main types of market research?
There are two. Primary research means talking to buyers directly, through surveys or interviews. Secondary, or desk, research means studying reports, data and competitors. Most of our projects are desk research, and we add primary research when your question needs it.
Why is market research important?
Because every big decision is a bet, and research tells you the odds. The importance of market research shows up in what you avoid: launching into a market that’s too small, or pricing yourself out of the deal. The benefits of market research are simple: fewer expensive surprises, sharper targeting and a plan your whole team can trust.
How to do market research on your own?
Start with one clear business question. Study industry data, competitors and company information, talk to a few buyers if you can, then write a short summary that answers your question. If you’d rather spend that time running your business, hand it to us.
How to do market research for a startup or a business plan?
For a startup, narrow it down: one customer segment in one country, and one big question, like “will they pay for this?” If you’re working out how to do market research for a business plan, focus on market size, target customers and competitors. Those are the sections investors read first.
How do I choose between market research companies?
Don’t compare top market research companies by the size of their reports. Ask who will actually do the research, how fast you’ll get answers and what it will cost. A good market research firm or market research agency gives you a quote and a timeline before any work starts. That’s how we work, and it’s why a focused market research company is often the better fit for B2B teams.
Can B2B market research companies also help us find customers?
We can. Because we also do B2B lead generation, we can turn your research into a list of companies and decision-makers to approach first, with their business emails.
How long does market research take?
Focused projects often take three to five working days. Larger multi-country studies can take several weeks. You’ll get a timeline up front.
