Product Research
Product Research Services
Before you spend money on stock, ads or a launch, you want to know one thing: will people actually buy this?
Our product research services help you answer that with evidence. We check demand, study the products already selling, read what buyers complain about and map the price points. Then we tell you what we found, so you can launch, change the idea or walk away before it costs you.
1,000+ projects deliveredAmazon, Shopify and ecommerceClients around the world
What you get
What's inside your product research report
Every project starts with your question. Maybe it’s one product you want to validate, a shortlist you need to compare, or a whole category you’re exploring. We shape the product market research around it.
A typical project can cover:
- Demand check: product demand research that shows whether people are really searching for and buying this product
- Competing products: who already sells it, what they offer and how they present it
- Visible pricing: price bands, bundles and where your product could sit
- Review mining: what buyers praise, what they complain about and what’s missing
- Feature comparison: common features, weak points and gaps worth filling
- Opportunity call: whether there’s room for a better or more focused product
You get a clear report with a short summary up front, plus a spreadsheet of the products and data behind it. Prefer a Word document or an Excel sheet? Just tell us.
Planning something brand new? New product research works the same way. And if you also need to know how big the market is and who buys, we can run market and product research together with our market research services.
Ecommerce
Ecommerce product research for Amazon, Shopify and Etsy
Where you sell changes what matters. On Amazon, it’s competition, reviews and how crowded the search page is. On Shopify, it’s the angle, the brand and whether the product fits your store.
Our ecommerce product research looks at the marketplace you actually sell on, so the answer fits your business.
Depending on where you sell, we look at:
- Amazon: top sellers, review counts, repeat complaints and visible prices
- Shopify: best-selling products in your niche and how stores present them
- Etsy and other marketplaces: what’s selling and how crowded the niche is
- Private label: whether there’s room for a better version of a product
That’s what our Amazon product research services and product research for Shopify cover. For one client, we found 5 to 10 of Shopify’s best-selling new products: under a month old, selling in the USA and Western Europe, and priced between $50 and $1,000.
AI + people
AI product research, checked by people
AI tools can scan thousands of listings and reviews in minutes. On their own, though, they mix up products, misread prices and miss context. So we use AI product research tools for speed, and our researchers for accuracy.
01
AI helps us gather listings, prices and reviews quickly
02
Our researchers check each finding against the real product page
03
You get findings you can trust, with any gaps clearly marked
Fast where it can be, careful where it counts.
Who it's for
Who uses our product research
Anyone who’s about to put real money behind a product idea.
Amazon sellers
Checking demand and competition before ordering stock.
Shopify stores
Choosing the next product or category to add.
Private label brands
Finding a product they can make better, not just cheaper.
Startups and founders
Product validation before paying for sourcing, design or a launch.
Product teams
Product market fit research for a new feature, version or market.
Agencies
Research support for their ecommerce clients.
A real example
A client wanted to sell 3D printed plastic parts on Amazon, Shopify and Etsy. We researched consumer markets, proposed the products and niches that suit 3D printing, and delivered a summary document with links to similar products already on sale.
How it works
How we do product research that ends in a decision
Four steps, from your idea to a clear yes, no or “change this first”.
01
Tell us the idea
One product, a shortlist or a whole category, plus where you plan to sell it.
02
We check demand
Search interest, marketplace activity and what’s already selling.
03
We study the competition
Products, prices, features and reviews, side by side.
04
You get a clear answer
Launch, improve the idea or skip it, with the evidence behind it.
Why CLG
Why work with our product research agency
Many product research companies send you a list of trending items. We tell you whether your idea makes sense, and why. That’s the difference between a list and a decision.
Research tied to growth
As a product research company that also does lead generation and market research, we can help you find buyers once the product is ready.
You talk to the researcher
It feels like working with a product research consultant, not buying a report.
Honest answers
If the evidence says no, we’ll tell you. That’s far cheaper than a failed launch.
Any market
From the US and UK to Germany, Canada and the UAE.
1,000+ projects
Delivered for clients around the world.
One round of product research before you order stock can save you months of guessing and a shelf of products nobody buys.
CLG did an excellent job. They are accurate, fast, and responsive. We highly recommend this team.
Emily R., CEO, NextGen B2B Services
Pricing
Product research packages and pricing
Check a product before you spend on stock, design or ads. Every plan has a one-time price and ends with a clear product validation view: go ahead, change the idea, or stop.
Starter
Best for: one product idea or a short list
What you get
- How crowded the niche and category are
- First signs of demand and opportunity
- Competitor products compared
- A snapshot of the price range buyers see
- The top complaints in customer reviews
- Launch risks and a next-step summary
Extras
- A shortlist of feature gaps
- A checklist for your product decision
- Questions to ask your suppliers
Growth
Best for: founders, Amazon sellers and product research for Shopify stores
What you get
- Everything in Starter
- Demand checked across the key signals, a full product demand research
- Competitor features and positioning in one table
- Customer reviews mined for needs nobody meets yet
- Notes on how competitors present products on marketplaces
- Advice on your product angle and how to stand apart
Extras
- A launch-readiness scorecard
- Notes on your audience and message
- A call with our team to walk you through the findings
Complete
Best for: private label, or growing several products
What you get
- Everything in Growth
- Several products or categories compared
- Price, estimated margin and saturation signals
- A channel view for Amazon, Shopify or other ecommerce product research
- Options for your product range and category strategy
- A 90-day launch and testing plan
Extras
- A comparison dashboard you can keep using
- A positioning workshop with our team
- Decision scenarios and a risk list
Not sure which plan fits? Tell us your product and channel, and we'll match the research.
Ask us which plan fits →One-time prices. Before we start, we confirm the number of products, the marketplaces covered and the delivery time with you. Our research guides your decision; we can't promise demand, sales or a launch result.
Get started
Get a product research report
Tell us about your product idea and where you plan to sell it. We’ll come back with a scope and a quote.
FAQ
Product research FAQs
Still have a question? Book a free strategy call and we’ll walk you through it.
What is product research?
Product research is how you find out whether a product is worth selling before you invest in it. It looks at demand, competing products, prices and what buyers say in reviews.
Why is product research important?
Most failed products fail before launch day: the price is wrong, the niche is crowded or the demand isn’t there. The importance of product research is that it shows you those problems while they’re still cheap to fix.
How to do product research?
Start with one idea and where you plan to sell it. Check demand, study the top competing products, compare prices and features, then read their reviews for complaints you could solve. That’s how to conduct product research without guessing. Or let us do it for you.
What are the types of product research?
The main types of product research are demand research, competitor product research, pricing research, customer review research and concept or feature testing. Most projects mix a few, depending on your question.
What's the difference between product research and market research?
Market research looks at the whole market: buyers, size and trends. Product research zooms in on one product or category and asks whether it can sell.
Can you help us set a price?
Yes. We compare the visible prices of similar products and offers to find a sensible range. We once helped a communications trainer choose a yearly subscription price for an online video program.
Do you do product research for Amazon and Shopify?
Yes. We shape the research around where you sell, including Amazon, Shopify, Etsy and your own website.