Email Outreach
Cold email outreach that starts real sales conversations
You tell us who you sell to. We find the right people, get your sending setup ready, write the emails and follow-ups, and hand you every interested reply. Our cold email outreach services start small, so you see what works before you spend more.
ICP-led targetingBusiness emails checked by our teamDeliverability set up first
What it is
An outreach campaign, not a mass email blast
Most email outreach services sell you volume. We build a small, careful email outreach campaign around one offer and one type of buyer. Then we learn from the replies and grow what works.
Three rules we follow:
- Research before sending: we pin down your ideal customer, the roles that decide, and why your offer matters to them now
- Setup before volume: we check your sending domain, mailboxes and authentication (SPF, DKIM, DMARC) before a single email goes out
- Value before the ask: every email gives a clear reason to reply, and follow-ups stay short and polite
The problem
When cold email fails, the subject line is rarely the problem
Most campaigns go wrong before the first email is opened. These are the four reasons we see most often.
01
Old or random contacts mean bounces, wrong people and wasted time.
02
A cold domain or a new mailbox lands in spam before the campaign has a chance.
03
One generic email can’t speak to a CFO and an IT manager at the same time.
04
Without sorting replies, interested buyers get lost between “no thanks” and out-of-office notes.
What we handle
From your buyer list to the handover
Every campaign is shaped around your audience, offer and team. We agree the plan first, then talk about volume.
ICP and buyer personas
Target companies, decision roles, pains, triggers and who to leave out.
Lead research and segments
Business contacts sorted by industry, role, location and campaign angle.
Deliverability setup
Sending domain review, SPF, DKIM, DMARC and MX checks, mailbox plan and warm-up rules.
Emails and follow-ups
A first email plus 1–5 follow-ups, written for each buyer group.
A controlled pilot
Sending limits, suppression lists and tracking agreed before launch.
Reply sorting and handover
Interested, objection, referral, opt-out and bounce, each with a next step.
Deliverability
Good data and a clean setup protect your domain
Before we scale a B2B email outreach campaign, we make sure the inbox will trust you. Authentication helps mail servers check who you are. It doesn’t replace relevance, clean lists or sensible sending.
Before launch, we make sure of:
- A separate sending domain and mailboxes, set up the right way
- SPF, DKIM and DMARC checked before launch
- Bounces, unsubscribes and do-not-contact requests always suppressed
- Success measured by replies and meetings, not opens
How it works
A simple path from brief to replies
Five steps, from your first brief to a campaign you can grow.
01
Define
Your offer, ICP, buyer roles, locations and who to exclude.
02
Prepare
We research contacts, build segments and check your sending setup.
03
Write
The angle, the personalization rules and the follow-up sequence.
04
Pilot
A small first batch with agreed limits and clear stop rules.
05
Learn
We review bounces, replies, opt-outs and meetings, then decide what to change.
Who it’s for
A good fit when you need more than a list
Our cold email agency work suits agencies, consultants, SaaS and B2B service companies, recruiters and founders.
You know your buyer
Or you want help defining your ideal customer first.
You want researched contacts
Not a random export from a database.
You want to see what works
A campaign you can review, test and improve.
You want one team on it
The data, the setup and the handover, connected.
Start small, then scale what works.
A focused pilot shows you which buyers reply before you spend on volume.
Consistently delivered high-quality research on time.
Sidney Slover, Founder, Learn It Live
Our boundaries
Quality and consent come before volume
Pilot size and sending pace are agreed after we see your audience, offer and setup.
What we won’t do:
- Promise a set open rate, reply rate or number of meetings
- Bulk blasting to random or bought lists
- Cold sending from your main domain without a review
- Fake personalization
- Ignore unsubscribe or do-not-contact requests
Pricing
Pick a plan that fits your campaign
Every plan starts with research and setup. If you need something in between, tell us and we’ll quote it.
Campaign Foundation
Best for: a focused pilot for one ICP
What you get
- ICP and one buyer persona
- Contact research for the pilot segment
- Domain and mailbox readiness review
- SPF, DKIM, DMARC and suppression checklist
- One first email plus a follow-up
- Pilot sending rules
Bonus
- Reply sorting template
- Campaign brief and QA checklist
- First results review
Conversation Engine
Best for: several roles or segments
What you get
- Everything in Campaign Foundation
- Multiple roles or segments
- Personalized email variations per segment
- A 1–5 step follow-up sequence
- Controlled sending setup and tracking
- Reply routing to your team
Bonus
- Deliverability monitoring plan
- Sales handoff playbook
- One refinement session
Outbound Operating System
Best for: multi-market or account-based outreach
What you get
- Everything in Conversation Engine
- Multiple markets or an ABM target list
- Advanced segmentation
- Sending infrastructure, list hygiene and suppression workflow
- Campaign calendar and testing loop
- Executive report and 90-day roadmap
Bonus
- CRM-ready field schema
- Cross-channel plan (email, LinkedIn and calls)
- Strategy workshop
Not sure which plan fits? Tell us your offer and who you want to reach, and we’ll suggest where to start.
Request an outreach fit check →One-time project fees. We don’t guarantee opens, replies, meetings or revenue. Results depend on your offer, market and setup.
Get started
Ready to start conversations with the right buyers?
Tell us who you sell to and what you offer. We’ll come back with a clear campaign plan.
FAQ
Cold email outreach FAQs
Still have a question? Book a free strategy call and we’ll walk you through it.
How much do cold email outreach services cost?
Our plans start at $299 for a focused pilot and go up to $1,199 for a full multi-market system. Many agencies charge monthly retainers of a few thousand dollars. We price per project, so you only pay for what you need.
Is cold email outreach the same as email marketing?
No. Email marketing goes to people who signed up for your list. Cold email outreach is a short, relevant first message to business contacts who fit your ideal customer, with an easy way to opt out.
Will cold email hurt my main domain?
Not if it’s set up properly. We review your sending setup first and usually recommend a separate sending domain and mailboxes, with warm-up and sending limits, so your main domain stays safe.
Do you provide the lead list?
Yes. Cold email lead generation starts with research. We find business contacts that match your ICP and check them before anything is sent. If you already have a list, we can review it and work with it.
Who handles the replies?
We sort every reply into interested, objection, referral, opt-out or bounce. Interested replies go straight to you or your sales team with a suggested next step.
Can you guarantee meetings?
No, and anyone who does should make you careful. We do guarantee careful research, a clean setup and honest reporting, so you know what’s working.
Can LinkedIn be part of the campaign?
Yes. On the Outbound Operating System plan we plan email, LinkedIn and calls together.
What do you need from us to start?
Your offer, your ideal customer (or a rough idea), any lists you already have, and access to set up or review your sending domain.
