Jamyang London Buddhist Centre seeks to expand its online education offerings and requires detailed market research to shape its strategy. This research will analyze current trends and consumer demand in online Buddhist courses, identify market gaps, and evaluate competitor offerings to pinpoint differentiation opportunities. Key responsibilities include conducting keyword research to understand popular search trends, analyzing existing courses for strengths and weaknesses, developing detailed customer personas, and identifying unique value propositions. The findings will be compiled into a comprehensive report that will guide the development of new, tailored online courses aimed at meeting the specific needs of the community.

Conduct a detailed competitor analysis for luggage and travel accessories within the UK and Germany, focusing on similar products, features, and price points sold on key websites outside of Amazon. Perform advanced keyword research targeting regional specificities using relevant domains, specifically for brands like Horizn Studios and Away, adjusting for recent market changes. Provide updated insights into market trends and competitor strategies, requiring enhanced budget allocation for the use of specialized paid keyword research tools.

This project involved successfully achieved research objectives, including keyword analysis, market trend assessment, competitor course evaluation, analysis of existing courses, and identification of market gaps. Delivered a comprehensive report with findings and actionable recommendations for course development.